About Anna

Why socially engaged communication

Why socially engaged communicator

Why socially engaged communicator

From a very young age, a deep love for image-making guided my path. It’s not surprising, since my family has been professionally photographing for three generations now. I learned to love this job. Nevertheless, curiosity drove me to study design and journalism, what led me to start my professional career as a freelance graphic designer. Soon, one of my clients appreciated what he assessed as a good ability to define key messages. Without even realizing it, I became the communicator responsible for this young retail brand in expanding process. From strategy to copy write, design and production of the advertisement campaigns and all print materials, next to the coordination with the external PR team. It was a stimulating and intense time: I learned the job.